Put yourself in your customer's place.

There is a legend that when God was equipping man for his long life journey of exploration, the attendant good angel was about to add the gift of contentment and complete satisfaction. The Creator stayed his hand and said, 'No, if you bestow that upon him you will rob him forever of all joy of self-discovery.'

Concentrate . . . for the greatest achievements are reserved for the man of single aim, in whom no rival powers divide the empire of the soul.

A strong, successful man is not the victim of his environment. He creates favorable conditions. His own inherent force and energy compel things to turn out as he desires.

We can give our smiles, our encouragement, our sympathy to someone who needs them every day of the year.

We win half the battle when we make up our minds to take the world as we find it including the thorns.

The glow of satisfaction which follows the consciousness of doing our level best never comes to a human being from any other experience.