Put yourself in your customer's place.

The hopeful man sees success where others see failure, sunshine where others see shadows and storm.

We lend power to the things we fear!

Thrift means that you should always have the best you can possibly afford, when the thing has any reference to your physical and mental health, to your growth in efficiency and power.

You will find the whole world will change to you when you change your attitude toward it.

No man is beaten until his hope is annihilated, his confidence gone, As long as a man faces life hopefully, confidently, triumphantly, he is not a failure; he is not beaten until he turns his back on life.

Character: the grandest thing in the world.