When I started, department stores were either very fashion, or very tailored, so the two never mixed. I mixed it, and they said you're too tailored for fashion and too fashion for tailoring. So I had to move the market. So that's what I did.
Ozwald BoatengIf I'm going to do something, I'm going to do it well. That's just my character, that's just the way it is with me.
Ozwald BoatengFilm has always been a really good tool for me to communicate emotion about why I create a collection. I'm probably one of the first designers to make short films.
Ozwald BoatengI haven't been to a job interview since I was 16 years old. When I was approached by Givenchy it was more like a courtship.
Ozwald Boateng