Film has always been a really good tool for me to communicate emotion about why I create a collection. I'm probably one of the first designers to make short films.
Ozwald BoatengWhen I started, department stores were either very fashion, or very tailored, so the two never mixed. I mixed it, and they said you're too tailored for fashion and too fashion for tailoring. So I had to move the market. So that's what I did.
Ozwald BoatengIn Los Angeles, I'm always in Fred Segal. It's become a ritual. I have lunch and then buy lots of things I don't need. Usually tons of clothes for the kids that they grow out of in 10 seconds.
Ozwald BoatengI'm ready to do womenswear. You've always got to be inspired by something new - women have so much more shape and I'm about finding what to engineer around those shapes.
Ozwald Boateng