Film has always been a really good tool for me to communicate emotion about why I create a collection. I'm probably one of the first designers to make short films.
Ozwald BoatengWhen I started, department stores were either very fashion, or very tailored, so the two never mixed. I mixed it, and they said you're too tailored for fashion and too fashion for tailoring. So I had to move the market. So that's what I did.
Ozwald BoatengIf you're a designer, there's got to be some films that you've seen that have inspired you creatively. There's no escaping that.
Ozwald BoatengTailoring was considered to be a world that was very traditional, and basically going out of fashion. Fashion designers did not have a real link with tailoring or tradition, so I fused the two worlds together.
Ozwald Boateng