Never attempt to catch a whale with a minnow.
Money is the excellent slave and a horrible master.
Money-getters are the benefactors of our race. To them ... are we indebted for our institutions of learning, and of art, our academies, colleges and churches.
Without publicity a terrible thing happens: nothing.
The wonders of the ages assembled for your edification, education and enjoyment - for a price.
Without promotion, something terrible happens... nothing!