We measure areas of performance that are often ignored: jumping in pursuit of every rebound even if you don't get it, swatting at every pass, diving for loose balls, letting someone smash into you in order to draw the foul. These 'effort' statistics are also stored on computer. Effort is what ultimately separates journeyman players from impact players. Knowing how well a player executes all these little things is the key to unlocking career-best performances.

Great players crave instruction on their weaknesses.

Commitment to the team - there is no such thing as in-between, you are either in our out.

Excellence is the gradual result of always striving to do better.

The true warrior understands and seizes that moment by giving an effort so intense and so intuitive that it could only be called one from the heart.

There's no such thing as coulda, shoulda, or woulda. If you shoulda and coulda, you woulda done it.

Giving yourself permission to lose guarantees a loss.