We measure areas of performance that are often ignored: jumping in pursuit of every rebound even if you don't get it, swatting at every pass, diving for loose balls, letting someone smash into you in order to draw the foul. These 'effort' statistics are also stored on computer. Effort is what ultimately separates journeyman players from impact players. Knowing how well a player executes all these little things is the key to unlocking career-best performances.

Each Warrior wants to leave the mark of his will, his signature, on important acts he touches. This is not the voice of ego but of the human spirit, rising up and declaring that it has something to contribute to the solution of the hardest problems, no matter how vexing!

No rebounds, no rings.

Management must speak with one voice. When it doesn't management itself becomes a peripheral opponent to the team's mission.

Show the world how much you'll fight for the winners circle.

In all the research you do as a coach, studying other coaches and championship-type situations, you find that all those teams combined talent with great defense. You've got to stop other teams to win.

Great players crave instruction on their weaknesses.