I do this so you cannot help but hear. A wise man views a moonless night with fear.
Patrick RothfussAlso, worldbuilding touches all aspects of your story. It touches plot and character as well. If you don't know the culture your character comes from, how can you know what he's really like? You must know your characters on a much deeper level than you would if you just shrugged your way into a cookie cutter fantasy world.
Patrick RothfussMy favourite member of the Beatles is Lennon. He might have been crazy. But he's my kind of crazy.
Patrick Rothfuss