Also, worldbuilding touches all aspects of your story. It touches plot and character as well. If you don't know the culture your character comes from, how can you know what he's really like? You must know your characters on a much deeper level than you would if you just shrugged your way into a cookie cutter fantasy world.
Patrick RothfussI walked across the polished marble floor and sat on a red velvet lounging couch. I idly wondered how exactly one was supposed to lounge. I couldn't remember ever doing it myself. After a moment's consideration, I decided lounging was probably similar to relaxing, but with more money in your pocket.
Patrick RothfussHow about this?' Simmon asked me. "Which is worse, stealing a pie or killing Ambrose?" I gave it a moment's hard thought. "A meat pie, or a fruit pie?
Patrick Rothfuss