Also, worldbuilding touches all aspects of your story. It touches plot and character as well. If you don't know the culture your character comes from, how can you know what he's really like? You must know your characters on a much deeper level than you would if you just shrugged your way into a cookie cutter fantasy world.
Patrick RothfussI think authors are just realizing there's no real reason to feel limited to a narrow set of genre rules in their writing. There's no reason a mystery novel can't have fantastic elements in it. Similarly, there's no reason why your epic fantasy series can't have elements of a mystery.
Patrick Rothfuss