Also, worldbuilding touches all aspects of your story. It touches plot and character as well. If you don't know the culture your character comes from, how can you know what he's really like? You must know your characters on a much deeper level than you would if you just shrugged your way into a cookie cutter fantasy world.
Patrick RothfussThere are times when the mind is dealt such a blow it hides itself in insanity. While this may not seem beneficial, it is. There are times when reality is nothing but pain, and to escape that pain the mind must leave reality behind.
Patrick RothfussI smiled,"Deoch, my heart is made of stronger stuff than glass. When she strikes she'll find it strong as iron-bound brass, or gold and adamant together mixed. Don't think I am unaware, some startled deer to stand transfixed by hunter's horns. It's she who should take care, for when she strikes, my heart will make a sound so beautiful and bright that it can't help but bring her back to me in winged light.
Patrick Rothfuss