Pick three key attributes or features, get those things very, very right, and then forget about everything elseโฆ By focusing on only a few core features in the first version, you are forced to find the true essence and value of the product.
Paul BuchheitUntil we let go of our mental images of who we are or who we should be, our vision remains clouded by expectation. But when we let go of everything, open ourselves to any truth, and see the world without fear or judgement, then we are finally able to begin the process of peeling off the shell of false identity that prevents our true self from growing and shining in to the world.
Paul BuchheitIf everything you do works, then you're not taking many risks and probably aren't innovating either.
Paul Buchheit