Corporations must answer questions about why they should be in the blogosphere. Small Businesses need to answer questions about why they shouldn't.
Surely, that's what interns were invented for?
Transparency may be the most disruptive and far-reaching innovation to come out of social media.
By creating compelling content, you can become a celebrity.
Think like a customer
When you say ROI, do you mean return on investment or risk of inaction.