Natural capitalism is not about making sudden changes, uprooting institutions, or fomenting upheaval for a new social order. Natural capitalism is about making small, critical choices that can tip economic and social factors in positive ways.
Paul HawkenThe first rule of sustainability is to align with natural forces, or at least not try to defy them
Paul HawkenWe subsidize the disposal of waste in all its myriad forms โ from landfills, to Superfund cleanups, to deep-well injection, to storage of nuclear waste. In the process, we encourage an economy where 80 percent of what we consume gets thrown away after one use.
Paul HawkenWe can no longer prosper by increasing human productivity. The more we try to do, the more poverty we will create.
Paul Hawken