We are the only species on this planet without full employment.

We are the only species on this planet without full employment.

Don't be put off by people who know what is not possible. Do what needs to be done, and check to see if it was impossible only after you are done.

What we already know frames what we see, and what we see frames what we understand.

The first rule of sustainability is to align with natural forces, or at least not try to defy them

Natural capitalism is not about making sudden changes, uprooting institutions, or fomenting upheaval for a new social order. Natural capitalism is about making small, critical choices that can tip economic and social factors in positive ways.

It is critical to realize that underlying the extermination of nature is the marginalization of human beings. If we are to save what is wild, what is irreparable and majestic in nature, then we will ironically have to turn to each other and take care of all the human beings here on Earth. There is no boundary that will protect an environment from a suffering humanity.