It costs the same to send a person to prison or to Harvard. The difference is the curriculum.

Green business is not about tie-dyed T-shirts. It's about transforming the industrial system itself into one that looks at all the connections.

Natural capitalism is not about making sudden changes, uprooting institutions, or fomenting upheaval for a new social order. Natural capitalism is about making small, critical choices that can tip economic and social factors in positive ways.

It is critical to realize that underlying the extermination of nature is the marginalization of human beings. If we are to save what is wild, what is irreparable and majestic in nature, then we will ironically have to turn to each other and take care of all the human beings here on Earth. There is no boundary that will protect an environment from a suffering humanity.

Business is correct to defend its right to act in order to produce a vigorous and engaging prosperity. But it is wrong if it forgets that this freedom can only be experienced within the discipline of social responsibility.

Businesses who are members of Businesses for Social Responsibility or the Social Venture Network are internalizing costs on a voluntary basis and therefore raising their costs of doing business, but their competitors are not required to.

You can blame people who knock things over in the dark or you can begin to light candles. You're only at fault if you know about the problem and choose to do nothing.