The important thing to understand is that the case for pollution control isn't based on some kind of aesthetic distaste for industrial society. Pollution does real, measurable damage, especially to human health.
Paul KrugmanThe growth of the Internet will slow drastically, as the flaw in 'Metcalfe's law'โwhich states that the number of potential connections in a network is proportional to the square of the number of participantsโbecomes apparent: most people have nothing to say to each other! By 2005 or so, it will become clear that the Internet's impact on the economy has been no greater than the fax machine's.
Paul Krugman