Books proliferate, and occasionally sell in very large numbers, which claim to have found the rule, or small set of rules, which will guarantee business success. But business is far too complicated, far too difficult an activity to distil into a few simple commands ... It is failure rather than success which is the distinguishing feature of corporate life.
Paul OrmerodI am often asked by would-be entrepreneurs seeking escape from life within huge corporate structures, โHow do I build a small firm for myself?โ The answer seems obvious: Buy a very large one and just wait.
Paul OrmerodThe model of competitive equilibrium which has been discussed so far is set in a timeless environment. People and companies all operate in a world in which there is no future and hence no uncertainty.
Paul Ormerod