When I interview people, I look at their values. I always say that the best chance of success is if the individual's values are aligned with the corporate values.

The last few months have seen a welcome race to the top. Consumers have sent companies a clear signal that they do not want their purchasing habits to drive deforestation and companies are responding. Better still, companies are committing to working in partnership with suppliers, governments and NGOs to strengthen forest governance and economic incentives. It can be done and this Declaration signals a real intention to accelerate action.

My biggest fear is that I become useless or less useful by not being up to date - be it with technology, changing consumers, changing global situations. You continuously have to have a little level of paranoia that forces you to set the bar higher every day.

My fear is a fear of being obsolete. This is a world that changes very fast, and one of the main human desires is to belong to, to be part of something. It's probably one of our greatest needs next to oxygen.

It is unacceptable that more than 1 billion people are hungry every day while another billion are obese.

Many companies are disappointing the citizens of this world by manipulating labor rates, putting horse meat instead of beef out there, or thinking it's totally acceptable to make a T-shirt from a collapsing factory. Increasingly, people don't want to work for these companies, and consumers don't want to buy from them.

I don't think our fiduciary duty is to put shareholders first. I say the opposite. What we firmly believe is that if we focus our company on improving the lives of the world's citizens and come up with genuine sustainable solutions, we are more in synch with consumers and society and ultimately this will result in good shareholder returns.