Everything is design. Everything!

Design is everything. Everything!

The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.

I never did calligraphy... But handwriting is an entirely different kind of thing. It's part of the syndrome of modernism... It's part of that asceticism.

Simplicity is not the goal. It is the by-product of a good idea and modest expectations.

Pictures, abstract symbols, materials, and colors are among the ingredients with which a designer or engineer works. To design is to discover relationships and to make arrangements and rearrangements among these ingredients.

Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.