Don't try to be original; just try to be good.

Don't try to be original; just try to be good.

Art is an idea that has found its perfect visual expression. And design is the vehicle by which this expression is made possible. Art is a noun, and design is a noun and also a verb. Art is a product and design is a process. Design is the foundation of all the arts.

You will learn most things by looking, but reading gives understanding. Reading will make you free.

Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting.

Everything is design. Everything!

Simplicity is not the goal. It is the by-product of a good idea and modest expectations.