Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.

The reason I always insisted on signing my work was not to be subordinate to anyone.

Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting.

Artistic tricks divert from the effect that an artist endeavors to produce, and even excellent elements such as bullets, arrows, brackets, ornate initials, are at best superficial ornamentation unless logically employed.

Don't try to be original; just try to be good.

Simplicity is not the goal. It is the by-product of a good idea and modest expectations.

Art is an idea that has found its perfect visual expression. And design is the vehicle by which this expression is made possible. Art is a noun, and design is a noun and also a verb. Art is a product and design is a process. Design is the foundation of all the arts.