I saw people rise out of poverty right in front of me. ... It made me believe that the market was the most powerful tool for change that we could hope to have.
Paul RiceFair Trade is a market-based, entrepreneurial response to business as usual: it helps third-word farmers developing direct market access as well as the organizational and management capacity to add value to their products and take them directly to the global market. Direct trade, a fair price, access to capital and local capacity-building, which are the core strategies of this model, have been successfully building farmers' incomes and self-reliance for more than 50 years.
Paul Rice