It's all based around the idea that basically VW cars are space age. They're the worst cars to use in action movie, because all the things you want to traditionally do in an action movie they won't allow you to do, because they make you drive safely if you want to or not.
Paul W. S. AndersonI think, as a filmmaker, my style of filmmaking is very well-suited to 3-D anyway, so it's not like I'm having to change a huge amount of the way I shoot to work in 3-D. I think you could probably dimensionalize some of my movies and they would make very good 3-D films.
Paul W. S. AndersonDeath Race was a very modern action movie and it used all of those modern action techniques with lots of hand-held camera, lots of punchy zooms, and lots of quick movements and quick cuts. In 3D, I didn't want to do that anymore.
Paul W. S. AndersonThe first job I did was Volkswagen, we shot it in Long Beach, and it was like they won multiple awards with it and they were super excited about it and that kind of launched me into the world of commercials. Still most of what I do is car-related stuff.
Paul W. S. AndersonI think people were a little nervous to work with me to start with, because the movies I've done they thought that I wouldn't be able to control myself at all. I'd have to blow up the cars or something like that, and I think also people are scared of working sometimes with feature directors, because they feel like you're not going to listen to their opinions.
Paul W. S. AndersonSo each of the commercials- basically it's an action movie clichรฉ. "Bus" is very much inspired by Speed obviously, where you have a high-jacked out of control bus, and you have heroes who are trying to jump from a moving vehicle to the bus and they just can't do it because the moving vehicle can't get close enough, because all these VW cars have this distancing technology, which is really fantastic.
Paul W. S. Anderson