I find it terribly distracting in movies when people do accents, I must say, unless it's terribly serious and the story is rooted in South Africa and you're doing a South African accent. But in period movies I think nothing can be more distracting than people doing accents.

So each of the commercials- basically it's an action movie cliché. "Bus" is very much inspired by Speed obviously, where you have a high-jacked out of control bus, and you have heroes who are trying to jump from a moving vehicle to the bus and they just can't do it because the moving vehicle can't get close enough, because all these VW cars have this distancing technology, which is really fantastic.

Oh, yeah. A big part of my job is drinking martinis when I work in advertising.

I really believe in 3-D. I really think it is the wave of the future for cinema.

3D is very exciting. I love it. I'm a complete convert. Everything for me, from now on, is 3D. I'm completely convinced it's the future of home entertainment, as well as cinema entertainment. I think it's a paradigm shift, in terms of cinema, and those things don't happen very often. The introduction of sound, the introduction of color photography and now 3D have been the big shifts. They happen once every 40 or 50 years, so it's very exciting to be a filmmaker, working while one of them is happening.

The first job I did was Volkswagen, we shot it in Long Beach, and it was like they won multiple awards with it and they were super excited about it and that kind of launched me into the world of commercials. Still most of what I do is car-related stuff.

I think 3-D across the board both in a home format and cinema is, it's going to be very big.