Interestingly it's when you come to the comedy, that's where a lot of the discussion is. It's like ten people sitting around talking about what is funny. "Is that funny? Is that funnier than that? Is this slightly funnier than this?" I guess that's what it's like when you're making a comedy movie as well, you just have to sit around talking seriously about the nature of comedy.

Oh, yeah. A big part of my job is drinking martinis when I work in advertising.

I always run the stories by Capcom. They read the scripts and give their comments. I would never want to kill a character that they really want to use in the next game.

The first job I did was Volkswagen, we shot it in Long Beach, and it was like they won multiple awards with it and they were super excited about it and that kind of launched me into the world of commercials. Still most of what I do is car-related stuff.

These commercials, I directed them all from inside the tracking vehicle, so I was traveling about 85mph most of the time, so there wasn't really anyone sitting beside me other than the driver. But, you know, yeah the agency is there and VW is there, which is- they're paying for it all and also because the agency created the boards, they want to make sure that you're not going off the rails in executing it. And also they can help, because they- it's a very different thing to cinema.

I never really thought I went away because I've written all of the movies and I'm produced them all and certainly provided services about and beyond the average producer on two and three. I was on set most of the films and called action and cut a lot of times and did all that good stuff.

Every movie is a commitment of a year or a year and a half. Commercials are much faster than that because they're much more contained. You can get in and out really fast, and you do a piece of work the you see the end result very quickly.