No man should have cowboys boots in his wardrobe. That's fair enough, isn't it? Unless you're a cowboy, of course.

I saw an interview with Keith Richards. He said, 'How else could a kid in Dartford suddenly connect with and understand what Muddy Waters is singing?' There's a cultural difference, but there's just something in that music that subconsciously or internally you just understand; it just makes sense.

I was always taught as a kid that if there's anything you want in life, you've got to work towards it. I guess that sort of stayed with me, really. But also, for me, from the time I was like 10 years old, all I ever wanted to do was be in a band and make music. So to get the chance to do that, to live your dreams or wishes, I just seize it and try and run with it. I never sort of think, oh, the pressure, or it's too much. You're lucky to be doing it. It's a great gift to have, and I appreciate it.

Our campaigns have always been based on what we consider music icons that transcend generations and they're not of the moment - they continue to evolve.

I'd like to think that what I've written over the years and what I'm doing now means something to people. People in the street all the time are saying "love the new record" or "I love that record," this tune or that tune. It means an awful lot, or it's been a big part of their lives. As a songwriter, what else would you really want? You're trying to connect with people, people's emotions, and maybe say something about their lives or feelings. That's probably a good enough compliment to receive, really.

I think the world is really small today, and fashion, from that end of it, it's instantaneous everywhere.

I get labelled as just being about one thing, but there's lots of layers to what I do.