Our campaigns have always been based on what we consider music icons that transcend generations and they're not of the moment - they continue to evolve.
Paul WellerMy own personal theory is that all popular music, in whatever form it is, to me, it all comes from Africa. Whether it's filtered through America or whatever - African-American. But I still think there's something in that roots music that's very, very African, and I think that's what unites people.
Paul WellerThe Zombies were really unique - they had elements of jazz and classical music in their songs and songwriting. They had a very, very different sound compared to a lot of their contemporaries at the time.
Paul WellerI never get too many problems. You can never please everyone anyway, obviously. And some people take the easy route and just play the greatest hits, and their audience is happy to hear that as well, and that's fine, but it wouldn't please me. But it doesn't trouble me.
Paul WellerI saw an interview with Keith Richards. He said, 'How else could a kid in Dartford suddenly connect with and understand what Muddy Waters is singing?' There's a cultural difference, but there's just something in that music that subconsciously or internally you just understand; it just makes sense.
Paul Weller