I play out my role, I've even been out walking -They tell me that it helps, but I know when I'm beaten.

A lot of young artists and musicians that we work with, you think they're gonna want to come in and buy the rock star-looking leather jacket - whatever it is that you think they're gonna want. They all want a suit. They want a tuxedo jacket, they want a suit. They don't want to look like their dad in it, but they want a suit.

The '40s were quite austere and super glamorous.

I think part of what we do is there is a bit of dandy influence, always, or a little sprinkle of it. Not literal Savile Row dandy, but there's a bit of sartorial dandiness in everything that we do - every collection that we do.

I think if you're a creative person, then you're always kinda looking to move things along - 'Where else can I go? Where can I take this?' From painters to photographers - anything creative in the arts - if you're a true artist, I think you'll always look to do something else. 'Where else can I go with it?' Do you know what I mean?

If you gave me a fresh carnation, I would only crush its tender petals.

I think the biggest influence for me is when I hear a great piece of music, whatever the style, I'm kind of inspired by that greatness and I'm inspired to try and obtain something that comes close to that greatness.