Self-professed conservatives comprise about 40% to 45% of the electorate.

They want everybody to vote. I don't want everybody to vote. . . . As a matter of fact, our leverage in the elections quite candidly goes up as the voting populace goes down.

Despite being able to demonstrate a very large audience, major advertisers at first wouldn't touch Limbaugh.

If the Army wants witches and satanists in its ranks, then it can do it without Christians in those ranks. It's time for the Christians in this country to put a stop to this kind of nonsense. A Christian recruiting strike will compel the Army to think seriously about what it is doing.

Advertisers are very wary of ideological media.

Christ was crucified by the Jews who had wanted a temporal ruler to rescue them from the oppressive Roman authorities. Instead God sent them a spiritual leader to rescue them from their sins.... He was not what the Jews had expected so they considered Him a threat. Thus He was put to death.

Politics aside, it will be hard for any new liberal radio network to outdo the professionalism of NPR.