Great speeches have always had great soundbites. The problem now is that the young technicians who put together speeches are paying attention only to the soundbite, not to the text as a whole, not realizing that all great soundbites happen by accident, which is to say, all great soundbites are yielded up inevitably, as part of the natural expression of the text. They are part of the tapestry, they aren't a little flower somebody sewed on.
Peggy NoonanYou don't have to be old in America to say of a world you lived in: 'that world is gone.'
Peggy NoonanThe battle for the mind of Ronald Reagan was like the trench warfare of World War I: never have so many fought so hard for such barren terrain.
Peggy NoonanThere should be a name for this, for the process whereby one knows one is being yanked and concedes it has been done successfully - that one is grateful to have been spun. In the theater, it is called the willing suspension of disbelief. That's what allows the play to make an impact on the audience: they have to be able to make believe that what's happening on the stage is really happening. Maybe to a degree it is a requirement for all political participation, all effective political communication, too.
Peggy Noonan