Not that long ago, the idea of feeding your kid with organic fruit and vegetables or paying attention to sustainability or any of that - that was very fringy. And I guess some people will argue it still is to a degree, but it's kind of mainstream fringy now.

But it is Bella, not the supernaturals she falls in with, who is the true horror show here, at least as a female role model.

The anesthetizing against caring really threw me for a loop. I was seeing it with 15-year-olds. It was how they were starting their intimate lives. It alarmed me.

Effectively, it makes the greasepaint permanent, blurring the lines not only between public and private but also between the authentic and contrived self. If all the world was once a stage, it has now become a reality TV show: we mere players are not just aware of the camera; we mug for it.

American Psychological Association, the girlie-girl culture’s emphasis on beauty and play-sexiness can increase girls’ vulnerability to the pitfalls that most concern parents: depression, eating disorders, distorted body image, risky sexual behavior.

Sex-ed courses look at girl's internal parts: for boys it's about ejaculation, erection and wet dreams; for girls, it's periods and unwanted pregnancy. We never talk to girls about sexual self-exploration or self-knowledge.

It's not that pink is intrinsically bad, but it is such a tiny slice of the rainbow, and, though it may celebrate girlhood in one way, it also repeatedly and firmly fuses girl's identity to appearance.