Sexualization is the performance of sexuality, the performance of sexiness. Girls are super good at that now.

There is a way hook ups are serving young women. And it was important for me to always talk about how behaviours were serving girls, not just making them the victims.

Marketing to girls constantly presents a hypersexualized idea of girls; they're expected to appear sexy but be cut off from their sexuality.

I'm watching my own daughter grow up. I see this overt sexual culture coming at her like a Mack truck. She's in seventh grade.

For years we've used the bases analogy - with intercourse being the "ultimate sex" even though that's probably not going to feel good to girls. That model doesn't let you say "I like it at second base, maybe I'll stay here."

I never expected, when I had a daughter, that one of my most important jobs would be to protect her childhood from becoming a marketers' land grab.

Girls are freer to express their femininity and their sexuality and we're not tamping that down or denying it anymore. But it ends up putting them, first of all, in this box. And secondly, premature sexualization of girls actually does the opposite of what people think it might; it actually disconnects them from their sexuality and makes for decreased sexual health as they get older.