It's not that pink is intrinsically bad, but it is such a tiny slice of the rainbow, and, though it may celebrate girlhood in one way, it also repeatedly and firmly fuses girl's identity to appearance.

Sex-ed courses look at girl's internal parts: for boys it's about ejaculation, erection and wet dreams; for girls, it's periods and unwanted pregnancy. We never talk to girls about sexual self-exploration or self-knowledge.

Girls would say: "I have a boyfriend for that." So in addition to putting their pleasure literally into someone else's hands - an inept teenage boy - these are the same girls who say they do not climax with a partner. It's the opposite with boys; they say because they can do that themselves, girls should perform oral sex.

The point of creativity is to express and challenge yourself, to make meaning, to embrace your life.

One of the challenges is to create an equally positive, satisfying sense of femininity and feminine identity in a different way so that there are things you're saying yes to and satisfying that urge that your daughter has to be assert her girlness. The surface level of the culture, and really several inches into it, makes that very hard to do. I hate to put another thing on parents' plates. But the culture is very intentional in what it's telling your daughter and what it's telling you about the message of femininity. And if you're not intentional and conscious back, you lose.

Effectively, it makes the greasepaint permanent, blurring the lines not only between public and private but also between the authentic and contrived self. If all the world was once a stage, it has now become a reality TV show: we mere players are not just aware of the camera; we mug for it.

Girls are freer to express their femininity and their sexuality and we're not tamping that down or denying it anymore. But it ends up putting them, first of all, in this box. And secondly, premature sexualization of girls actually does the opposite of what people think it might; it actually disconnects them from their sexuality and makes for decreased sexual health as they get older.