Our philosophy doesn't change. We're always competing. But the ways to approach it and the ways to make that up and make it available to our players, there's no end to that. That's why the thought is that you're either competing or you're not, and that's why I'm learning and searching and trying to transfer information to our coaches and to our players.

If you want to win forever, you've got to ALWAYS COMPETE.

And sure, there's a universe where I made a bonehead call that blew the Super Bowl. But that's not my universe.

Relentless pursuit to find a competitive edge.

Once you're a football player, you're a football player for life. You always think of yourself in terms of that. We all do. It's hard to get rid of when you can't play anymore.

I had no plan for that year but it wound up being one of the most important years of my football coaching career. It hit me along the way that I needed to really get at the heart of what's really true to myself. And then I was able to mold it and shape it in the years at SC to become the approach and the concept and the culture that we try to create here at Seattle.

Every year, something happens, and it turns me in a direction about where I need to go and what I need to do to give these guys direction.