I had no plan for that year but it wound up being one of the most important years of my football coaching career. It hit me along the way that I needed to really get at the heart of what's really true to myself. And then I was able to mold it and shape it in the years at SC to become the approach and the concept and the culture that we try to create here at Seattle.

It isn't about the words you say. It's about the energetic message you send.

That’s the interesting thing about the philosophy — to accomplish the grand, you have to focus on the small. To exist in the eternal perspective, you have to live in the moment.

And sure, there's a universe where I made a bonehead call that blew the Super Bowl. But that's not my universe.

I think the stress of having to continue to fight the fight day in and day out, whatever it is, that which keeps you driving. You can get to a place where you no longer want to do that.

Stay hungry, remain humble and get better today.

Winning Forever is not about the final score; it's about competing and striving to be the best. If you are in this pursuit, then you're already winning.