I had no plan for that year but it wound up being one of the most important years of my football coaching career. It hit me along the way that I needed to really get at the heart of what's really true to myself. And then I was able to mold it and shape it in the years at SC to become the approach and the concept and the culture that we try to create here at Seattle.

It's about being the very best you can be. Nothing else matters as long as you're working and striving to be your best. Always compete. It's truly that simple. Find the way to do your best. Compete in everything you do.

Of course we want to win every game, but winning forever is more about realizing your potential and making yourself as good as you can be. Realizing that is a tremendous accomplishment, whether it's in football or in life.

At the highest level in the NFL, the pass game is as complex as you can imagine.

You will find a way to make your message fresher. You'll find a way to make your connections in a way that will continue to inspire and direct and motivate. That's what I'm banking on.

People make mistakes all the time. We learn and grow. If theres patience and love, and you care for people, you can work them through it, and they can find their greatest heights.

Winning Forever is not about the final score; it's about competing and striving to be the best. If you are in this pursuit, then you're already winning.