Those who insert themselves into as many channels as possible look set to capture the most value. They'll be the richest, the most successful, the most connected, capable and influential among us. We're all publishers now, and the more we publish, the more valuable connections we'll make.
Pete CashmoreNow, two things happen. One is, people know people, whether that's on Facebook or Twitter. They feel closer to the event. Secondly, people see other people doing something about it.
Pete Cashmore