The Who is now a brand, not a band; but it is a brand that is upheld by its audience, not an industry or a cynical moneymaking machine.
Pete TownshendYoung and old will sit and judge unfeeling, while the empty churches' bells are pealing. And the green hills lay ignored, untended, lonely watchers remain unbefriended.
Pete TownshendBut what was interesting about what the Who did is that we took things which were happening in the pop genre and represent them to people so that they see them in a new way. I think the best example is Andy Warhol's work, the image of Marilyn Monroe or the Campbell's soup can.
Pete Townshend