The Who is now a brand, not a band; but it is a brand that is upheld by its audience, not an industry or a cynical moneymaking machine.
Pete TownshendA lot of my audience are in their 50s. But they want me to pretend to continue to be pretending.
Pete TownshendWhat I took back, because of my exposure to the Jewish music of the 30s and the 40s in my upbringing with my father, was that kind of theatrical songwriting. It was always a part of my character. This desire to make people laugh...Songwriting is best. It's the hardest-finest-tightest. It also requires the most discipline.
Pete Townshend