Study the public behavior of top stars and you can detect a keen attentiveness to brand value.

Study the public behavior of top stars and you can detect a keen attentiveness to brand value.

The model today is that as much as 70 percent of the financing of the picture would come from overseas. Now we're beginning to run out of suckers, because there are not that many people overseas who are willing to put up more than half the money for a movie.

The biggest danger of Hollywood becoming a purely corporate town resides in the creative process.

It's only in relatively recent years that Hollywood became the playground of multinational corporations which regard movies and TV shows as a minor irritant to their overall activity.

That's how you get surprises, because what movies are all about is surprises.

Michael Eisner let it be known last week that he had no intention of leaving the entertainment business once he steps down as CEO of Disney in October.