Study the public behavior of top stars and you can detect a keen attentiveness to brand value.
Peter BartThe major media companies are significantly reducing their financial commitment to the motion picture sector.
Peter BartThe model today is that as much as 70 percent of the financing of the picture would come from overseas. Now we're beginning to run out of suckers, because there are not that many people overseas who are willing to put up more than half the money for a movie.
Peter BartHistorically, filmmakers always fall in love with every frame, but now that even neophytes are given final cut, this love affair carries with it serious economic implications.
Peter Bart