Charging everyone the same thing and treating everyone the same way, as retailers do today, is 'Six Sigma' thinking which is great for producing widgets on a production line, but it makes no sense in a world where customers are inherently different.

The bubble hasn't popped yet and there's tremendous value in social media. ... But it's wishful thinking to believe that others on the 'me too' bandwagon will survive.

Retailers are treating everyone the same way who walks in their stores and this doesn't make sense in the world we live in where all customers are not equal.

Charging everyone the same thing and treating everyone the same way, as retailers do today, is 'Six Sigma' thinking which is great for producing widgets on a production line, but it makes no sense in a world where customers are inherently different.