If you're prepared to invest in a company, then you ought to be able to explain why in simple language that a fifth grader could understand, and quickly enough so the fifth grader won't get bored.
Peter LynchLong-term investing has gotten so popular, it's easier to admit you're a crack addict than to admit you're a short-term investor.
Peter LynchNever invest in a company without understanding its finances. The biggest losses in stocks come from companies with poor balance sheets.
Peter Lynch