Go for a business that any idiot can run - because sooner or later, any idiot probably is going to run it.
Peter LynchInvesting in stocks is an art, not a science, and people who've been trained to rigidly quantify everything have a big disadvantage.
Peter LynchAverage investors can become experts in their own field and can pick winning stocks as effectively as Wall Street professionals by doing just a little research.
Peter Lynch