Long shots almost always miss the mark.

Behind every stock is a company. Find out what it's doing.

It would be wonderful if we could avoid the setbacks with timely exits, but nobody has figured out how to predict them.

Absent a lot of surprises, stocks are relatively predictable over twenty years. As to whether they're going to be higher or lower in two to three years, you might as well flip a coin to decide.

The simpler it is, the better I like it.

Know what you own, and know why you own it.

You shouldn't just pick a stock - you should do your homework.