Everyone has the brainpower to follow the stock market. If you made it through fifth-grade math, you can do it.

Know what you own, and know why you own it.

The stock market really isn't a gamble, as long as you pick good companies that you think will do well, and not just because of the stock price.

When stocks are attractive, you buy them. Sure, they can go lower. I've bought stocks at $12 that went to $2, but then they later went to $30. You just don't know when you can find the bottom.

Visiting stores and testing products is one of the critical elements of the analyst's job.

I like to buy a company any fool can manage because eventually one will.

Average investors can become experts in their own field and can pick winning stocks as effectively as Wall Street professionals by doing just a little research.