There's a company behind every stock and a reason companies - and their stocks - perform the way they do.

Never invest in a company without understanding its finances. The biggest losses in stocks come from companies with poor balance sheets.

Invest in businesses any idiot could run, because someday one will.

The basic story remains simple and never-ending. Stocks aren't lottery tickets. There's a company attached to every share.

Equity mutual funds are the perfect solution for people who want to own stocks without doing their own research.

Your investor's edge is not something you get from Wall Street experts. It's something you already have. You can outperform the experts if you use your edge by investing in companies or industries you already understand.

Never invest in any idea you can't illustrate with a crayon