I am not saying that factory farming is the same as the Holocaust or the slave trade, but it's clear that there is an immense amount of suffering in it, and just as we think that the Nazis were wrong to ignore the suffering of their victims, so we are wrong to ignore the sufferings of our victims.

Cheats prosper until there are enough who bear grudges against them to make sure they do not prosper.

It may be thought justifiable to require tests on animals of potentially life-saving drugs, but the same kinds of tests are used for products like cosmetics, food coloring, and floor polishes. Should thousands of animals suffer so that a new kind of lipstick or floor wax can be put on the market? Don't we already have an excess of most of these products? Who benefits from their introduction, except the companies that hope to profit from them?

Remember that not everyone is as strong as you are. Be mindful of human weakness, and of the fact that it may be more important, in the long run, to get many people taking steps in the right direction than to have fewer achieving the ideal.

Will we rise to the challenge and prove our capacity for genuine altruism by ending our ruthless exploitation of the species in our power, not because we are forced to do so by rebels or terrorists, but because we recognize that our position is morally indefensible?

To be a utilitarian means that you judge actions as right or wrong in accordance with whether they have good consequences. So you try to do what will have the best consequences for all of those affected.

Sometimes we know the best thing to do, but fail to do it. New year's resolutions are often like that. We make resolutions because we know it would be better for us to lose weight, or get fit, or spend more time with our children. The problem is that a resolution is generally easier to break than it is to keep.