Do business managers have a commitment to anything more than the success of their company and to making money? It would be hard to say that they do. Indeed, many business leaders deny that there is any conflict between self-interest and the interests of all.

But I think the majority of cows, and even more so chickens and pigs, are leading pretty miserable lives.

We don't usually think of what we eat as a matter of ethics. Stealing, lying, hurting people - these acts are obviously relevant to our moral character. In ancient Greece and Rome, ethical choices about food were considered at least as significant as ethical choices about sex.

Even in the era of AIDS, sex raises no unique moral issues at all. Decisions about sex may involve considerations about honesty, concern for others, prudence, and so on, but there is nothing special about sex in this respect, for the same could be said of decisions about driving a car. (In fact, the moral issues raised by driving a car, both from an environmental and from a safety point of view, are much more serious than those raised by sex.)

The most callous, stupid things were done just because regulations required them...It was not until 1983, for example, that U.S. federal agencies stated that substances known to be caustic irritants such as lye, ammonia, and oven cleaners, did not need to be tested on the eyes of conscious rabbits.

In the past 20 years alone, it adds up to more death than were caused by all the civil and international wars adn government repression of the entire twentieth century, the century of Hitler and Stalin. How much would we give to prevent those horrors? Yet how little are we doing to prevent today's even larger toll and all the misery that it involves? I believe that if you read this book to the end, and look honestly and carefully at our situation, assessing both the facts and the ethical arguments, you will agree that we must act.

We have a new generation of very rich people who want to do more with their money than buy a lot of expensive toys. They want to live meaningful lives.