The most fundamental reason that even businesspeople underestimate the importance of sales is the systematic effort to hide it at every level of every field in a world secretly driven by it.

The business model piece is we're always talking about competing more effectively. If you're starting a company or career you don't want to compete. You want to create a monopoly. We want to invest in a company that has a good plan to create a monopoly.

Anti-aging is an extremely under-explored field.

Probably the most extreme form of inequality is between people who are alive and people who are dead.

When you are starting a new business you don't want to go after giant markets. You want to go after small markets and take over those markets quickly.

Distribution may not matter in fictional worlds, but it matters in most. The Field of Dreams conceit is especially popular in Silicon Valley, where engineers are biased toward building cool stuff rather than selling it. But customers will not come just because you build it. You have to make this happen, and it's harder than it looks.

What nerds miss is that it takes hard work to make sales look easy.