We might describe our world as having retail sanity, but wholesale madness.

There are quite a lot of people who think my aspirations are not possible. That's a good thing. We don't need to really worry about these people very much, because since they don't think it's possible they won't take us very seriously- and they will not actually try to stop us until it's too late.

I think we have a bubble in the US in government bonds, because of the quantitative easing and the negative real interest rates, and to some extent, that increases asset values across the board, including in startups.

Recruiting is a core competency for any company. It should never be outsourced.

There's been a lot companies that have shown "zero to one" kind of growth in the computer, internet software age. Facebook and Google are zero to one companies. Apple's iPhone was the first smartphone that really works, and of course, then you scale it horizontally, but the vertical component was really critical. Space X would also be one.

Distribution may not matter in fictional worlds, but it matters in most. The Field of Dreams conceit is especially popular in Silicon Valley, where engineers are biased toward building cool stuff rather than selling it. But customers will not come just because you build it. You have to make this happen, and it's harder than it looks.

A lot of the key to Apple's succes is Designing technology in order to hide it.