Men turn to formal wear when they want a new job or when they think their current one is in danger. They try to present themselves as powerful and successful.

Kate Middleton's a pretty girl who sounds nice.

Men turn to formal wear when they want a new job or when they think their current one is in danger. They try to present themselves as powerful and successful.

Real writers - serious writers with serious subjects, who earn their living at it - all seem to write in small rooms with that knotty-pine 1974 look on the top-floor rear of their houses. Rooms with views.

The White Company offers its loyalists an altogether better, whiter world. The White people have edited out any colours that aren't white, off-white, milk chocolate, grey, taupe or black. They can't be doing with Johnnie Boden's cheery Sloane jokes, his spots and stripes, his occasional 'if it's me, it's U' loud colours.

In the 1940s, cigarettes would be shown in classy situations, endorsed by celebrities - real A-list Hollywood stars in America - the ads would make claims about tobacco quality or manufacturing science and, bizarrely, some brands had what almost amounted to health claims.

Stephen Jones' hats are what we used to call 'creations'; extravagant, odd things for extravagant, odd people like Madonna or Lady Gaga. They're worn in a parallel universe.