If you've done a bit of journalism, everyone assumes you must be moving into PR. We're absolutely not becoming a PR agency and we're not turning into Brunswick. We will remain SRU, but we will be owned by the Brunswick Group. It's quite different.

I often find myself worrying about celebrities. It's an entirely caring thing; it's not like the people who commission those photographs with cruel arrows to go on the covers of the celebrity magazines. The photographs show botched plastic surgery, raging eczema, weight gain and horrible clothes for maximum schadenfreude.

I can't actually read interviews with thesps now because they're almost always fantastically predictable, the men especially. Actors are forever stressing their ordinariness, their beer and football-loving commitments.

This may sound insulting to some of my cult studies friends, but there's a lot of cult studies people who ignore, shall we say, the wider canvas - because they simply don't know about its existence or they don't know how it operates.

People are fretful about lifestyle retailing because the idea that anyone's immortal soul and deepest longings can be quite so readily anticipated and consolidated with several hundred thousand other like-minded types is worrying.

There was a time when formal clothes were one of life's great pleasures, as well as a way of describing instantly a man's status wealth. Toffs wore the most, the proles the least. Fast forward to 2008 and clothes are still an unrivalled pleasure but some men - and this includes many of our betters - have confused status with fake informality.

Fashion people think that the careful Nice companies are boring beyond measure. (Nice people think fashionistas look silly and should Get A Life).